neo • thread blog

Misfortune = Potential: My Bridesmaid's Dress

According to my recent experience/research it’s become evident that our generation is no longer entranced by the traditional 'June wedding' dream. No, gone are the days of Summer being jam-packed with weddings to attend; it’s all moving to the fall. Fall is the new bridal season. I nearly have a wedding every single weekend this October and I’m not mad about it. Weddings are fun, they’re events where you either get to know the couple better or enjoy and celebrate the future life and union you get to be a part of with them. Weddings are the best! One of...

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NEO STORE FRONT: Cool Girl[s] Care

COOL GIRL[s] CARE For those of you who have followed the brand for any given amount of time you are probably familiar with our mantra “Cool Girls Care”. In fact, I just received the official trademark for the phrase! That means it’s Cool Girls Care™, to you! For me, the mantra is not just a fun phrase but a commitment and reminder to continue to do good; to continue to be a brand that values people, the planet and celebrates individuality and challenge consumers to care along with me.I’m proud to say all of that.  The story I’m about to...

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NEO Store Front: Paint, Paint and Update

Painting? Check! The entire space is officially painted and I could not be happier with the results! The space is "unapolgetically pink" as my friend Kyla so aptly put it. I painted the first wall completely by myself and let me tell you, it was fine... It wasn't super fast or super fun but I got the job done. Well, part of the job. As I turned around to see how much was left for me to paint, I began to feel very small and very anxious. Which is right about where my pride checked out and my friends stepped...

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NEO Store Front: Phase 1 IRL

NEO In Real Life: A Dream In Progress You've probably heard by now but I'll say it again, NEO THREAD is getting a store front! I fully believe that having a physical presence in my hometown of Albuquerque is our next big step! I'm so excited and lucky that everyone has shown such love and excitement for us! I've already been asked so many times,"when" and "where"?? Well, I'll tell you!  Where: In the heart of Albuquerque on the main street of Central in an area called Nobhill. We will be located at 3123 Central Ave NE, Albuquerque, NM 87106 which...

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Do I Love the Look or the Body Wearing It?

Do I Love the Look or the Body Wearing It?

A few months back, I was on the Free People website, I like to look at the site for style inspo every now and again. On the hero banner (very technical for all of you website builders out there) there was a lovely, uber slender platinum blonde woman kneeling in her New Year’s Eve getup: a long, straight, fitted beaded silver dress and combat boots. I looked at it for a while, I liked the concept but, the more I stared the more confused I felt. I showed it to my bff who was sitting with me. She nodded in...

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